NICHE PUBLISHING

Publish Profitably Every Time!

 

Table of Contents


 

 

 

Introduction

 

 

 

Dedication and Acknowledgements

 

 

 

 

THE PREMISE

 

 

 

1

The premise

1

 

 

2

Publishing as usual: the standard publisher

5

 

 

3

An alternative: a book specifically published to niche markets

15

 

 

 

TARGETING

 

 

 

4

Finding, defining, and qualifying the target market

21

 

 

5

Finding and defining a specific market need

29

 

 

 

CUSTOMIZING

 

 

 

6

Meeting that need through a book: checking, measuring, and fitting

35

 

 

7

Meeting that need through other information dissemination means

45

 

 

8

Determining where and how to sell your book to the niche market

57

 

 

9

Promises that the book’s promotional tool must make

63

 

 

10

Is the book worth publishing?

71

 

 

11

Picking a title, creating testing tools, and testing the book

81

 

 

12

Gathering information and writing the book

93

 

 

13

Producing the book or having it produced

103

 

 

14

Print on demand and niche publishing

111

 

 

15

Promoting and selling the book

115

 

 

 

EXPANDING

 

 

 

16

Converting the book into more books

129

 

 

17

Sharing the information by other dissemination means

133

 

 

18

The Long Tail and Niche Publishing

137

 

 

 

 

A CASE STUDY

 

 

 

 

 

Case Study

145

 

 

 

 

 

 

 

 

Other sources and guides

189

 

 

 

Index

193

 

 

 

 

 

 

 

Would you like to read the Introduction or Chapter One?

 

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