Table of Contents for Niche Publishing by Gordon Burgett

NICHE PUBLISHING

Publish Profitably Every Time!

Table of Contents

				Introduction
				Dedication and Acknowledgements
	THE PREMISE
1			The premise		1
2			Publishing as usual: the standard publisher		5
3			An alternative: a book specifically published to niche markets		15
TARGETING
4			Finding, defining, and qualifying the target market		21
5			Finding and defining a specific market need		29
CUSTOMIZING
6			Meeting that need through a book: checking, measuring, and fitting		35
7			Meeting that need through other information dissemination means		45
8			Determining where and how to sell your book to the niche market		57
9			Promises that the book’s promotional tool must make		63
10			Is the book worth publishing?		71
11			Picking a title, creating testing tools, and testing the book		81
12			Gathering information and writing the book		93
13			Producing the book or having it produced		103
14			Print on demand and niche publishing		111
15			Promoting and selling the book		115
EXPANDING
16			Converting the book into more books		129
17			Sharing the information by other dissemination means		133
18			*The Long Tail* and *Niche Publishing*		137
		A CASE STUDY
			Case Study		145

			Other sources and guides		189
			Index		193

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