NICHE PUBLISHING
Publish Profitably Every
Time!
Testimonials
“I've been reading and
profiting from your stuff for decades. Your cover article in the April PMA
Independent (about niche publishing) is
yet another example of your unmatched ability to present useful, practical
ideas in a concise and entertaining fashion.”
Bob Bly, author of The Copyrighter’s Handbook
Well
done! As a publishing professional involved in publishing Jewish books, I was
searching for a book that spoke to my concerns. Luckily, I came across Gordon Burgett's Niche Publishing
book.
There is a virtual tome of useful
information here. It is hard to believe this is a work of just under 200 pages!
I especially appreciated the charts that helped me hone in on some specific
ways to rethink my approach. Everything is well explained. He helps you
understand what to look for in your market. Analyze who they are. And
ultimately, see how to created and market products
geared specifically for them.
Whether an author, marketer, or niche
publisher, if your looking to understand reach your
target market, you'd do well to pick up a copy.
Rabbi Yisroel Bernath, Jewish
World Publishing
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Wonderful framework for thinking about
how and what to publish. I
am an editor who works in professional publishing. Much of the advice Gordon Burgett gives in Niche Publishing mirrors the strategies of professional publishers--selecting
highly targeted titles, aggressively identifying small and unserved niche markets, and setting pricing commensurate
with the uniqueness of the title--and these strategies are sure-fire ways to
ensure profitable publishing with nearly every title. Whether you are just starting
out and are interested in self-publishing your first book, or have a small
independent publishing company and want to learn how to be more successful, Niche Publishing will show you, step by step, how to
brainstorm, evaluate, create and execute more successful single titles,
series, and lists. This is a terrific and useful book. |
Tim Bigby
“If you’re planning to publish, STOP what you are doing now—read this book first!’
Reece Franklin, author of Consultant’s
Guide to Publicity
Niche Publishing: Publish Profitably Every Time! What a title! How can the author make such a claim?
Gordon Burgett can, because he's made himself an
expert at it. He's published 36 books and over 1700 articles, has spoken before
2000+ groups, and has made himself available as a consultant to others trying
for the same. (I think he's got the background to do the job! And he does it so
well!)
This is the latest of his books. In it he
makes the distinction between two types of publishing. Standard publishing is
where you write the book and try to get someone else to publish it ("Oh,
please, please look at it!") Niche publishing is different. A niche is a
small but specific, well-defined segment of the population. A niche publisher
identifies book needs for that group which are not really being met by others.
He researches, tests, writes and promotes information specifically geared to
them.
With standard publishing, the author is
the proverbial small fish in a big pond (liable to be ignored by the buyers,
and eaten up by the competition--if he gets published at all). With niche
publishing, the author is the big fish in a small pond (very likely to be noticed, and well-placed to be bought by those needing what
he's got).
Here's the book that shows you how to
focus and concentrate all your efforts on that small pond: how to determine the
needs, produce the goods and sell the product (at a profit).
Burgett
clearly shows how to target that specific market, how to measure its response
to your proposed work, and how to promote and sell to it. He has chapters on
putting together and writing the book, and extensive coverage on the actual
conversion of your information into the final, printed product.
What I personally enjoyed the most was the
thorough case study at the end (it's over 40 pages long)--of the whole process
done on one of the books he worked on.
Packed with practical information, here's
a book for that would-be author who's almost lost hope for his "baby"
to ever come to birth. The "labor" is hard, but the result is well
worth it. If you're in that niche that needs a book like this, get it. It's
packed with what you need to know.
Rod Harrington
“Savvy advice on a smart way to publish.”
Judith Appelbaum,
author of How to Get Happily Published
”People buy nonfiction books to learn something or to solve a problem.
In Niche Publishing, you will discover how to
help more readers and sell more books by focusing your message.”
Dan Poynter,
author of The Self-Publishing Manual
In Niche
Publishing: Publish Profitably Every Time!
Gordon Burgett presents straight talk to
writers about how to target a specialty market for your book and how to sell to
that market. His purpose is to demonstrate that it is more lucrative to reach
niches than to use the shot-gun approach to reach everybody. Burgett does this well. He walks the reader through the
traditional publishing process to show how cumbersome that is. He describes how
to conduct research to target a market, to find who book-buyers are, what they
need, and how to fill that need. He shows how to draw up and analyze
financials. The merits of small presses, self-publishing, and print-on-demand
are discussed. Niche
Publishing has
valuable chapters on how to customize and expand on your work and knowledge
through other forms of publishing and other means of information-dissemination.
This book is valuable for saving promotional money and time. Gordon Burgett also compares and contrasts the information in his
book to that of other best-sellers and he gives references for further
research. He is an authority on writing and publishing, having written 35
published books. He owns two niche publishing companies.
Kathy Noltze, author of Flanders:
Bits of Belgium
“This book sets the table for those who want to feast on the
lucrative niche publishing market.”
Kent Sturgis, president
(2004-6) of the Independent Book Publisher’s Association
“Read Niche Publishing
if you want to fill a niche with a best selling book.”
John Kremer, author, 1001
Ways to Market Your Books
We now live in the age of desk top publishing and
Print-on-Demand presses where anyone with a manuscript and some cash can get
published. But getting published profitably is quite another matter. That takes planning, preparation, and perseverance. It also
takes a 'how to' manual like successful author-turned-publisher Gordon Burgett's Niche Publishing: Publish Profitably Every Time. Drawing upon his own years of experience and
hard-won expertise, Burgett shares his practical
advice and cogent experience to show aspiring author/publishers how they can
reduce and contain the financial risks of publishing, test the marketplace for
their particular title, successfully compete for the attention (and dollars) of
their targeted readership, and parlay their book into secondary and
additionally profitable revenue generation. Of special note is the inclusion of
an illustrative 'Case Study', the lists of resources and guides for aspiring
publishers, and the listings of Burgett's companion
resources such as his audio CD series on setting up and marketing a seminar, as
well as his Writing Reports and Niche Publishing Reports. Practical, realistic,
informed and informative, Niche Publishing should be considered
essential reading and a core addition to the Writing/Publishing reference shelf
of any author or novice publisher aspiring to be published profitably and with
a minimum of risk.
James A. Cox, Library Bookwatch
Would you like to read the
Introduction or Chapter 1?
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